Reality is made up from mostly unseen things. Like atoms and electrons, these particles collide and form threads that remain invisible to us, yet impact our very being, and structure the environments that we inhabit. In an everyday language we would call these threads culture or, perhaps even “Et cetera.” But for the Armenian reality, the infinite gamut of the “everything else” is, ironically, often conceptualized as anti-culture, since the latter is deemed to be that which is elevated, sacred and monumentalized. As a result, our cultural landscape and identity appear monolithic, unchanging and stagnant. This perception is cemented by the mass media, which regurgitates stereotypes and nurtures parochial ideas about socio-cultural forms by reinforcing that which is already fixed in the field of visibility, while sidelining everything that flows, pulsates and grows in-between.
The articles in this section of EVN Report attempt to turn the tide and give a much-needed critical spotlight to the forgotten, ignored, misunderstood, unseen, silenced and even derided cultural phenomena that weave the fabric of our collective past and present. From the mundane to the extraordinary, the topics addressed here reveal the remarkable dynamism of both historical, as well as contemporary Armenian social practices. By stressing the complexities of these experiences, we hope to ignite new dialogues and insights about the evolving implications of what it means to be Armenian in the rapids of our globalized world.
Vigen Galstyan explores the humble charm of Soviet Armenian mechanical clocks in this first instalment of a series of articles about Armenia’s not-too-distant past as a major producer of everyday consumer goods and a hot spot for industrial design in the USSR.
Արվեստաբան, համադրող, EVN Report-ի նորաստեղծ Եվ այլն բաժնի խմբագիր Վիգեն Գալստյանը խոսում է բաժնի հոդվածների, մշակույթի և առօրեական երևույթների մասին գրելու կարևորության, ինչպես նաև պատկերազարդման արվեստը հայկական մեդիադաշտում նորից արդիական դարձնելու մասին: