Tag: online consumers

February 13, 2024

Karine Martirosyan: Building Virtual Fitting Rooms

Karine Martirosyan, the founder and CEO of Wearify, joins us to discuss her start-up’s vision for helping online consumers try on clothes virtually before buying them. Karine shares how Wearify builds 3D avatars of their users so that they can see how clothes look on them while shopping online, just as they would in a real store. We also spoke about the role that 3D avatars will take on in the coming years as digital environments become increasingly used for a variety of use cases. Lastly, Karine shared her thoughts on how to decentralize tech in Armenia and promote greater activity outside of Yerevan.