Ella Kanegarian-Berberian

Ella Kanegarian-Berberian

Ella Kanegarian Berberian is an essayist, commercial copywriter, and curator whose work explores culture and social themes. Her essays and nonfiction have appeared in regional media outlets, European literary magazines, and international publications such as The Wire.

Since 2020, Ella has served as Executive Director and later as Art Director of the Yerevan Biennial Arts Foundation (YBAF). In these roles, she curated in-house exhibitions and spearheaded art projects, including virtual showcases of Martiros Sarian's works and UNESCO World Heritage Sites of Armenia. She continues to collaborate with YBAF, focusing on virtual projects that highlight Armenian culture.

With over a decade of experience in scriptwriting and co-producing social documentaries, Ella has worked with numerous regional and international companies and broadcasters, including Arte Tracks East. She is also a co-lyricist and conceptual copywriter for SAMUUM, an Armenian-American music duo addressing women’s rights in the Middle East.

In 2022, Ella began an ongoing collaboration with director and producer Katya Zolonz. Their first music video, Asel, which tells the story of Armenian women survivors from Der Zor in a single shot, won third place for its original concept at the 2023 Berlin Music Video Awards.

Re-coding Our Emotional Memory

Re-coding Our Emotional Memory

Ella Kanegarian explores how the temporary return of Goddess Anahit reconnects society with ancient feminine archetypes, and invites a broader understanding of femininity and cultural legacy by contrasting this with Christianity's influence and questioning how deeply rooted identities are shaped by external forces.

Re-coding Our Emotional Memory, Ella Kanegarian-Berberian

Re-coding Our Emotional Memory

While delving into the collective emotional response triggered each September by recent traumatic events in Armenia, Ella Kanegarian-Berberian explores the potential for healing through representation. Using the biopic “The Other Side of the Medal”—which tells the story of weightlifting champion Nazik Avdalyan—it reflects on the importance of overcoming grief and loss.

The Women of “Bazaarastan”, Ella Kanegarian-Berberian

The Women of “Bazaarastan”

A 36-hour bus ride from Yerevan to Istanbul, passing through Georgia due to the closed Turkey-Armenia border, explores the lives, struggles and surprising bonds among the women struggling to make a living known as “bazaarchis”. It also reveals hidden stories of women “beaten down by their destiny.”

Embracing a Culture of Kindness

Embracing a Culture of Kindness

While Armenians pride themselves for their hospitality towards foreigners, sometimes the same gesture isn’t extended to their fellow Armenians, particularly to those in need. If we could learn to embrace kindness and share this generosity, we could greatly enhance the well-being of all Armenians, writes Ella Kanegarian-Berberian.

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