Prompt, Create, Publish: Renderforest’s Text-to-Video AI Simplifies Video Production

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AI in 2024 understands text, image, video and other data types that seemed unimaginable just two years ago—now making it truly multimodal.

The journey began in 2022 with ChatGPT and the first generation of large language models (LLMs) like GPT-3.5, which supported advanced text generation but couldn’t process other data types. Now, just two years later, you can voice conversations with GPT-4o about virtually anything.

The rising stakes of multimodal AI have not gone unnoticed by the Armenian AI sector. Renderforest, a video platform company founded in 2013, is pioneering new possibilities for AI e in video creation. In 2024, they launched AI Tools—featuring an AI Video Generator and AI Website Builder—alongside an enhanced video editor that transforms the user experience. 

Recently, Renderforest released their text-to-video AI editor—a user-friendly and intuitive tool for creating high-quality videos and animations.

Text-to-video AI by Renderforest

Renderforest’s text-to-video AI editor is a powerful tool that creates high-quality visuals, videos and animations with just a few clicks. It was released in June 2024, and now serves individuals and businesses worldwide.

This article explores the tool’s key features, inner workings, and its practical applications. It will also examine whether developing a GenAI product in Armenia presents unique challenges.

Key Features

Renderforest’s text-to-video multimodal tool offers these unique features: 

Easy video creation: The platform’s intuitive interface lets anyone create videos without prior experience.

Consistent video style: The tool maintains a brand’s visual identity across all videos.

10+ video styles: Choose from over ten styles to match a brand’s personality and message.

Time-saving solution: Create videos from text in minutes, saving significant time compared to traditional video-making methods.

No learning curve: Start creating immediately without the complexity of traditional video editing software.

Human-like voice overs: Create videos with AI-powered voiceovers in multiple languages that resonate with a specific audience.

50+ languages support: Create content for global audiences with support for more than 50 languages.

How Does the Tool Work?

At its core, the tool operates using diffusion models and other AI frameworks. These models are trained on vast datasets of both public and licensed content, ensuring generated content stays relevant, on-trend and compliant with copyright guidelines.

A key advantage of diffusion models is their ability to refine content iteratively—transforming simple drafts into polished final products. With Renderforest, you simply choose a template, upload your content, and make edits directly. The AI takes care of the rest, fine-tuning design elements, transitions and effects, letting you create sophisticated visual content without requiring extensive technical or design expertise.

Narek Safaryan, Renderforest’s CEO and founder, says the initial development phase took 12-18 months, encompassing ideation, market research and prototyping. The team dedicated this period to understanding user needs, exploring technical solutions, and establishing the platform’s core features. The main development phase—building the backend, integrating AI models, designing the user interface, and stress-testing for scalability—took an additional two years.

Top Use Cases 

Renderforest has become a valuable tool for small businesses and entrepreneurs looking to improve their brand without the expense of professional teams. Imagine a startup launching its first product: instead of hiring an agency or learning complex video editing software, they can create promotional videos quickly and easily with Renderforest. The platform offers ready-to-use templates, branding kits, and customizable animations—allowing users to produce high-quality content quickly and affordably. 

Here are the industries that benefit most from the tool:

E-commerce

E-commerce brands have shown significant interest in Renderforest, using the platform to produce social media ads, explainer videos and product showcases. The platform’s flexibility and intuitive interface make it ideal for those wanting to tell visual stories and build their digital presence.

Marketing and Advertising

Marketing and advertising businesses benefit the most from Renderforest. These industries require consistent, high-quality visual content often with tight turnaround times. Renderforest’s streamlined video and animation creation process helps marketing teams adapt quickly to trends, seasonal campaigns and market shifts.

E-learning

E-learning platforms in education benefit by creating dynamic instructional videos, while non-profit organizations can convey their messages through impactful visuals on a limited budget. With its accessibility and affordability, Renderforest puts content creation within reach of many sectors.

Areas for Development

Despite attracting over 26 million users worldwide, there’s still room for improvement. Safaryan highlights content personalization as a key area for future development. While the current tools offer versatility, enhanced user control over video elements and design could help creators better achieve their vision and align with their brand aesthetics.

Such AI-driven personalization would create more intuitive, tailored experiences. For example, improving how the system interprets abstract or ambiguous inputs would minimize the need for manual adjustments. 

Additionally, deeper integration with Shopify, Instagram and TikTok would streamline workflows for small businesses and content creators.

Challenges Faced During Development

Safaryan recalls that a core challenge developing Renderforest was striking the right balance between user-friendliness and professional output quality. The team aimed to build a tool that beginners could easily use while providing advanced users with powerful capabilities. This required designing an intuitive interface that integrated advanced features like AI-driven design suggestions, real-time editing and multi-platform optimization.

Scalability emerged as another challenge. Supporting over 26 million users demanded substantial infrastructure investment and continuous optimization. Maintaining high performance while rolling out new features and managing large volumes of data and media is a constant effort.

Renderforest vs. Other Tools

Renderforest stands out for its simplicity and versatility. While many competitors focus solely on text-to-video generation, Renderforest provides a wide range of design tools, including logos, websites, animations, and video production. The all-in-one platform serves both video creators and professionals seeking branding and marketing materials. 

Its extensive template library and customization options set it apart. Users can fine-tune every aspect of their projects, moving beyond basic automated outputs. This combination of AI-driven efficiency and creative freedom makes Renderforest more versatile than tools like Sora or Luma.

Building a GenAI Product in Armenia

Building a GenAI product in Armenia presents both challenges and opportunities, according to Safaryan’s experience building Renderforest. Armenia boasts a strong tech community with skilled engineers, especially in AI and machine learning. The startup ecosystem is vibrant, supported by innovation hubs that support growing companies. Yet the country faces several hurdles: a small market, limited venture capital, and occasional gaps in essential infrastructure—including high-performance computing resources. Despite these constraints, robust tech education and government support for the IT sector enable the development of innovative products like Renderforest. The community’s collaborative spirit and openness to international partnerships help local startups overcome these challenges and reach global markets.

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AI can now create and innovate for you. Years ago it was hard to imagine that you could put your ideas into a prompt box and see it live in action on your screen. Renderforest’s text-to-video AI tool is one of the few tools in the market that makes this possible. It stands out with its intuitive and user-friendly design, quick results, and quality. With over 28 million users worldwide, Renderforest is redefining AI video content creation, enabling new ways we share and shape stories around the world.

[Tech Matters]

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