Lavashlife, an Armenian meme page created by Aris Mardirossian, blends humor with heritage to connect diasporic Armenians, locals and curious outsiders. With over 112,000 followers, it transforms memes into cultural bridges, fostering identity, connection and inclusivity across borders.

Lebanese and Syrian Armenian hairdressers are not only shaping tastes in Armenia’s dining scene but also redefining its beauty industry, blending global techniques with Middle Eastern hospitality to deliver premium service, creativity, and warmth in Yerevan’s top salons.

Known as “girlunmuted”, Theresa Panchoyan is revolutionizing sex education in Armenia through social media. Despite backlash and repeated account bans, she continues to challenge taboos and advocate for accessible sexual health knowledge in a society often resistant to change.

In the heart of Paris, Paramaz blends Armenian heritage with artisanal craftsmanship. Founded by Hagop Markarian, the café-atelier offers handcrafted leather goods, immersive workshops, and a welcoming space where culture, creativity, and tradition converge over coffee and storytelling.

Shirkets, once economic cooperatives in Lebanese refugee camps, have evolved into social networks for Armenian women across the Middle East. Gaya Balian explores their origins, transformation, and enduring role in fostering community, solidarity, and mutual support across generations and geographies.

Anahid Doniguian, a renowned Armenian culinary expert, has used her passion for cooking to preserve Armenian traditions and introduce diverse cuisines. From bestselling cookbooks to shaping menus at royal kitchens and acclaimed restaurants, her legacy endures.

The rise of Russian-speaking staff in Yerevan’s hospitality scene has sparked debates about linguistic privilege, cultural integration and Armenia’s post-Soviet identity. Gaya Balian explores how the shift impacts local communities, restaurant dynamics, and the delicate balance of inclusivity and tradition.