Plug and Play’s arrival in Armenia is about more than adding another startup accelerator to the ecosystem. It represents a new model of mentorship, global connectivity and founder development, challenging local startups to think bigger, move faster and build with international markets in mind.

From AI-powered diagnostics to digital therapy, Armenia’s emerging health-tech scene is redefining how we think about wellness. Mane Mkhitaryan spotlights Armenian-led startups bridging technology and healthcare to make expert care, better sleep, and mental resilience more accessible.